Q: Did you have any qualms about this symbol? Did you ever think it was too “branded” and “slick”?
A: We didn’t, though there were certainly instances where we sensed a need to be careful about its application. We never saw the candidate as being “branded,” in the sense of having an identity superficially imposed on the campaign. The identity was for the campaign, not just for the candidate. And to the degree that the campaign spoke to millions of people, it may have become a symbol for something broader – some have termed it a movement, a symbol of hope.